Where the money comes from.

Why the disclosure

Comparison sites are partly a media product and partly a referral channel. Without commercial arrangements there would be no free editorial directory of this kind. Disclosure is the price of the service being free for readers, and we treat it as standard, not optional.

How the relationships work

We may receive a fixed fee, a share of revenue, or a hybrid arrangement when a reader clicks through one of our links and registers or deposits with the operator. The exact mechanic varies between operators. Readers do not pay extra for this — the cost is borne by the operator's marketing budget.

What the relationship can affect

Commercial arrangements can affect which operators we cover, and where they appear in the table — placement, ranking, prominence and emphasis. They do not buy a positive review. Operators do not see, edit or approve the editorial text before publication.

How we keep it honest

Each entry is evaluated against the published criteria on the home page (licence transparency, withdrawals, support, safer-gambling tooling, etc.). The criteria are public so that you can hold our scoring to them. Entries that fail the criteria are removed regardless of any commercial relationship; entries with no commercial relationship are listed when they are useful to readers.

What we don't do

We do not list operators that lack a current UKGC remote licence. We do not bury negative findings to keep an operator on side. We do not write content sponsored by an operator and pass it off as editorial — anything sponsored is labelled, when it appears.

Questions

Specific questions about a relationship, a placement or a ranking can go through the contact form. We aim to reply within three business days.

18+ only — UK players. Play responsibly.